Thinking About a Rebrand? Start Here First.
Your business has grown. Your offers have evolved. Your audience might even be different than when you first got started. So why does your logo still feel like 2019?
If your brand identity no longer matches the level of your work or the direction you’re headed, it might be time to rebrand.
But hold up — before you dive into new color palettes or obsess over font pairings, you need a plan. That’s where this free branding audit worksheet comes in.
Rebranding: When & Why to Do It
Rebranding isn’t just about “making it prettier.” It’s about alignment — making sure every visual, every word, every touchpoint reflects the business you actually run now.
Here are a few signs it’s time to rethink your brand identity:
- You’ve shifted your audience or niche
- Your business has outgrown its DIY logo and templates
- Your materials feel disconnected or inconsistent
- You’re launching something big — a website, a product, a new chapter
The DIY Brand Audit: Get Clear Before You Rebrand
Before I work with clients on a rebrand, we walk through what’s already working — and what isn’t. This simple template will help you do the same.
✔️ Take inventory of your current brand elements
✔️ Track where and how they’re being used
✔️ Identify gaps, inconsistencies, and upgrade opportunities
✔️ Set your priorities for your next brand refresh
Download the Free Branding Audit Worksheet
📥 [Click here to download the Branding Audit PDF]
(A fillable worksheet from Genevieve Mellott Design)
This worksheet covers:
- Brand mission & audience snapshot
- Current logos, fonts, and color palettes
- Visual consistency across marketing materials
- A notes section for what’s working (and what’s not)
- A planning section for your future brand goals
Need an Expert Eye?
Once you’ve filled out the worksheet, I’m happy to review it with you and offer a no-pressure brand clarity session. Whether you just need a few tweaks or you’re ready for a full redesign, I can help you create something clean, consistent, and unforgettable.
📧 Reach out anytime: info@genevievemellott.com
🖥️ Or visit genevievemellott.com for brand packages that fit small business budgets.
You don’t need a bigger brand. Just a sharper one.
Let’s make sure your visual identity works as hard as you do.
Creatively Yours,
Genevieve